In recent years, the prices of laser printing have dropped dramatically. Laser printing operates differently compared to standard ink cartridge printing. Laser printing scans an image then transfers it electrostatically. Then, the laser will use heat to fuse tiny specs of toner dust onto a piece of paper.

While a much different method of printing, laser printing also has beneficiaries to the innovation. Comparing the use of ink and laser printing, laser printing cartridges can print in the region of 1500-3500 pages. Despite being more expensive than ink cartridges (£70 compared to £30 for ink), ink cartridges generally only ma        nage in the region of 200 pages. So it would take at least 8 cartridges to match the capabilities of 1 laser cartridge while also being substantially cost effective. Monochrome models are generally more expensive than ink printers however laser cartridges are far more cost effective. 1 laser cartridge can match 8 ink cartridges. Totalling the cost of a laser printer and laser cartridge compared to an ink printer and 8 ink cartridges, laser printing is cost effective and gives value for money.

Guaranteeing savings across the board, laser printing is also of the highest printing standard. The drop in price of laser printing favours laser printing drastically and it comes highly recommended for longevity as well as being cost effective. For more regarding print and education publishing you can contact the HPM Group.

Marketing in tourism is one of the crucial markets for print manufacturing. Such is the focus on aesthetics in tourism, the latest print techniques can help bring tourist locations alive. Yet tourism marketing is not exclusive in just print. Tourism marketing can be found online also with web brochures or PDF viewing also available as a means for viewing brochures online. These brochures can be replicated in print also such as magazine/pamphlets, advertisements and posters. 

The content of advertising locations in tourism brochures is catered towards advertising the location(s) rather than indicate anything particularly derogative about the location(s) itself. Content can come from advertising stand out features, tourist hotspots, and general advice on things to do as well as information about hotels/temporary place(s) to stay. Done properly, there are very little to stand in the way of this marketing failing to attract attention from potential consumers and customers. Yet if these are poorly written or misleading then the initial aims of advertising tourist location(s) would not be met due to the poor uses of advertising and marketing techniques. Otherwise, there is very little to stand in the way of print marketing in tourism being substantially effective.

Whether the marketing is online or physical copies both perform the initial purpose of advertising all that is good rather than informing or instructing people of anything negative.  Viewers of tourism information are already interested.